E-banking Value Creation Strategies: the case of the Saudi Investment Bank
M Al-Jadeed, A Molina, 2005
The aim of the paper is to look at the sources of value creation in e-business with particular emphasis on the processes of how banks implement e-banking to build their capabilities as well as to create new value strategies. The paper makes use
of a combination of case study approach as research methodology, and network approach as theoretical framework.
Specific questions addressed are (1) how value is created in e-banking, (2) how e-banking capabilities have been built, and (3) what has been the role played by e-banking in shaping the strategic direction of banks. The answers to these questions were grounded on the results of empirical research recently conducted on a corporate Saudi bank. Results
indicate that differentiation niche and accelerating capability building strategies are related to the emergence and evolution of e-banking.