Newspapers: the slow walk to multimedia
Long Range Planning, Volume 30, Issue 2, April 1997, Pages 218, Pages 151-226-152
Recently there has been much hype about the development and impact of multimedia on a range of industries. Few studies, however, have examined the developments involved in such a process. This article aims to improve such a situation by reviewing the evolution of multimedia in the newspaper industry. It shows that the bulk of this industry is taking a gradual evolutionary approach to electronic news systems, with the internet emerging as a favourite channel for experimentation. The challenge is the creation of the new world of technical, business and market practices which will realize the promise of multimedia.