Issues and challenges in the evolution of multimedia – The case of the newspaper
This article examines the key issues facing the emergence of multimedia in the newspaper industry. It looks at the underpinning forces coming from both the newspaper industry and the relentless advance in information and communication technologies. The fast growth in the number of newspapers in the Internet is then examined and the major business issues and dilemmas are discussed in detail. The rise of a variety of alliances bears witness to the need to collaborate to reduce the uncertainty of the multimedia newspaper (ad-)ventures.